Marketing Data Infrastructure

From GA4 implementation to server-side tracking and offline conversion pipelines — we build the measurement foundation that makes your marketing data trustworthy and actionable.

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Services

What we deliver

Deep technical implementation across the full martech stack, paired with clear client communication and documentation.

GA4 Consulting
Ecommerce tracking for Shopify, B2B lead generation, CRM integrations with Salesforce and HubSpot, and custom implementations. We fix broken setups and build new ones right the first time.
Server-Side Tracking
Server-side GTM on Google Cloud, Meta CAPI, and Google Ads enhanced conversions. Immediate uplift in attributed conversions, cookie compliance, and resilience against ad blockers.
Offline Conversion Pipelines
Click ID capture, CRM-to-platform data feeds, Google Ads OCI, and Meta offline events. We bridge the gap between your CRM and your ad platforms for closed-loop attribution.
Consent Mode & Compliance
OneTrust, CookieYes, and custom CMP implementations with GTM Consent Mode v2. We configure compliant default states, regional logic, and audit trails — without sacrificing data quality.
Google Cloud & BigQuery
GA4 BigQuery exports, custom SQL attribution models, audience building, and Looker Studio dashboards. We turn raw event data into decision-ready reporting.
GTM Audits & Tag Management
Full container audits, firing rule cleanup, dataLayer architecture, and cross-domain tracking. We document everything and leave your GTM container in a state your team can maintain.
How We Work

From discovery to deployment

01
Audit & Discovery
We assess your existing stack, identify gaps, and document the current state before touching anything.
02
Solution Design
A clear implementation plan with defined deliverables, phasing, and success criteria — scoped to your goals.
03
Implementation
Hands-on build with QA at every stage. We work in your environment and keep you informed throughout.
04
Documentation
Every engagement ends with clean documentation your team can actually use — not just a ticket closed.
Tech Stack

Platforms we work in

Google Analytics 4 (GA4)
Google Tag Manager & sGTM
Meta CAPI & Ads Manager
Google Ads & Enhanced Conversions
Salesforce & HubSpot
Google Cloud Platform & BigQuery
Looker Studio
OneTrust & CookieYes (CMP)
Shopify
CM360 & LinkedIn Ads
Let's build something that works.
info@infowave.biz  ·  404-618-1869
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